Thirty years.

One question.

How does behavior really work — and what does it take to actuallly change it?

THE JOURNEY

Not a flash of light.

A slow accumulation of truth.

There was no single moment. No burning bush. Just decades of asking the same question in different rooms, with different people, in different circumstances — and noticing the same patterns emerge.

James has spent his career at the intersection of human behavior and real-world results. As a coach, a speaker, a teacher, and a student of his own life — he's been engaged in a sustained inquiry:

"why do people keep producing the same results, even when they desperately want something different?"

The early answer seemed simple. Inputs equal outputs. Want different results? Change your inputs. But the longer he worked — coaching clients, teaching thousands of classes, giving speeches across four continents — the clearer it became that something was missing from that equation.

Environment matters. Language matters. Identity matters. The story you tell yourself about who you are matters more than almost anything else. And none of those things show up in a habit tracker.

Habit DNA isn't a theory James developed in a library. It's the synthesis of thirty years of observation, study, and the very personal work of trying to understand and change his own architecture.

EXPERIENCE

From the boardroom
to the back of the room.

Over three decades, James has worked with people at every level — from CEOs and senior executives to frontline workers, entrepreneurs, and individuals simply trying to have a better experience of their own life.

"This is my mission."

Thirteen books written. More already taking shape.

James didn't plan to become prolific — he just couldn't stop.

Decades of thinking, observing, and synthesizing had built up pressure, and writing became the release valve.

The compulsion to get this framework into the world, into the hands of people who need it, doesn't feel optional.

It feels necessary.

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“He's great at having you see where you are limiting yourself. His knowledge, insight and delivery allow one to see one’s barriers as opportunities. And this new view will call you into action. He is quite talented..” - A.N.

INDUSTRIES

AUDIENCES

Tens of thousands across thousands of speeches, workshops, and coaching engagements

RECOGNITION

2014 & 2015 – Finalist, World Championship of Public Speaking - one of the top speakers in the world those years

GLOBAL REACH